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Benzinga
Benzinga
Business
Paula Tudoran

BlackRock-Backed Minute Media Buys $250M Indian AI Startup That Turns Sports Into Instant Viral Content

BlackRock India NYSE TechCrunch BLK Goldman Sachs GS Kevin OLeary Hotstar Jio
Sports and Finance

Media startup Minute Media, backed by BlackRock (NYSE:BLK) and Goldman Sachs (NYSE:GS) is betting big on that trend with its Sept. 9 acquisition of VideoVerse, an Indian AI company valued between $200 million and $250 million.

The deal gives Minute Media, owner of sports content brands The Players' Tribune, Sports Illustrated, and 90 Minutes, access to technology that automatically extracts highlights and builds content packages from live sports footage.

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