BLACKPINK is celebrating its 10th anniversary with a collection that moves beyond conventional concert T-shirts and logo-covered merchandise.
The K-pop group has partnered with MU, the official merchandise brand of the National Museum of Korea, to create the BLACKPINK Heritage Collection. The seven-piece collection combines BLACKPINK's signature black-and-pink identity with patterns and objects drawn from Korean cultural heritage.
At the center of the collaboration is the jeogui wonbon, a historic garment pattern held by the National Museum of Korea. Created for an empress's ceremonial robe during the Korean Empire, the design features 12 rows of pheasants alongside plum-blossom motifs associated with the imperial household.
