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Jeffrey Neal Johnson

BlackBerry Shifts Gears With Coretura Deal

Blackberry Daimler Truck QNX Volvo Economy

The automotive industry is shifting toward software-defined vehicles, which require complex, safety-certified compute foundations. For investors, this transition presents an opportunity to identify early leaders in mission-critical embedded software. BlackBerry Limited (NYSE: BB) has spent years pivoting its core business toward automotive operating systems, and that shift is starting to pay off.

BlackBerry just secured a major contract with Coretura, a joint venture between Daimler Truck (OTCMKTS: DTRUY) and Volvo (OTCMKTS: VLVLY), ahead of its second-quarter earnings report. The deal validates Alloy Kore, BlackBerry's high-margin software platform, and shows how a vehicle's core software can change the economics for major auto suppliers.

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