
Birmingham-born band Black Sabbath’s farewell show is set to help boost the city’s economy by up to £20m, as fans flock to say goodbye to the long-running rock group.
The West Midlands Growth Company, which invests in growth for the region, said that the West Midlands is expecting a boost of up to £20m in visitor economy, largely thanks to the sold-out Black Sabbath Back to the Beginning festival at Villa Park on Saturday 5 July.