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Black Rock Coffee Bar Touts 20% Growth Goals, 1,000-Store Ambition at Conference

Black Rock Coffee Bar (NASDAQ:BRCB) executives outlined the company’s growth strategy, unit economics and near-term sales trends during a Baird investor session, emphasizing the brand’s store experience, barista engagement and expanding development pipeline.

Chief Executive Officer Mark Davis said the company operates in seven states, broadly spanning “everything Dallas, Colorado west,” and has an average unit volume of about $1.3 million. He described Black Rock’s model as combining drive-thru access, third-party delivery, order-ahead capabilities and in-store lobbies designed with what he called a “newer, cooler, hipper” feel.

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