With veganism becoming increasingly mainstream in recent years, you'd be forgiven for thinking that business at Britain's leading black pudding maker might be in decline.
However, as LancsLive recently reported, the boss of The Real Lancashire Black Pudding Co says its produce is in high demand, with the firm supplying major supermarkets, top hotels and various celebrity chefs.
Indeed, Andy Holt was told he was "daft" when he purchased the Lancashire-based company from Richard Sanderson Ireland in 1993. The 60-year-old, who is now in semi-retirement, recalls being warned even back then that "it's only old people who eat black pudding".