With just two days till its release, Activision Blizzard is plying gamers with ads and promos for Black Ops 6, the latest entry in the juggernaut Call of Duty series.
Over on YouTube, you can watch the game’s ostensible mascot, the Replacer, goofing around with KSI and the Sidemen. Turn on the telly, and you’re bound to run into the game’s trailer during the ads, complete with a faux quote describing it as “the blockbuster event of the year”. To whet your appetite, junk food brands are even jostling to offer free XP in exchange for deep-fried grub.