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The Conversation
The Conversation
Environment
Eleftheria Lekakis, Senior Lecturer In Media and Communication, University of Sussex

Black Friday: parody adverts target unbridled consumerism with an environmental message

Environment Black Friday The Conversation Weekly Podcast Earth
A subverted advert in Reading in the UK during the 2023 ZAP Games. Brandalism

This article is based on an interview for The Conversation Weekly podcast on the subvertising movement.

In the lead up to Black Friday, we have been bombarded with adverts from brands offering big discounts off various things we probably don’t need, and may not even be able to afford amid an ongoing cost of living crisis.

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