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Fortune
Fortune
Steve Mollman

Black Friday online shoppers embrace Buy Now Pay Later amid high inflation and recession fears but still drive sales to record $9.1 billion

Buy Now Pay Later Black Friday Inflation Recession Adobe Adobe Digital Insights
(Credit: Jessica McGowan—Getty Images)

High inflation and recession fears didn’t dampen online sales on Black Friday, which hit a new record of $9.1 billion on Friday, up 2.3% from a year ago. 

But consumers, already spending more on fuel, food, and other essentials, did embrace more flexible ways to shop online, according to data released Saturday by Adobe Analytics, which tracks retailers’ website sales. In the week of Nov. 19-25, Buy Now Pay Later (BNPL) revenue spiked 81% compared to the week before. And orders made using BNPL jumped 78%.

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