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Kiplinger
Kiplinger
Business
Seychelle Thomas

Black Friday Discounts: Retailers with the Best Deals

Black Friday WalletHub Macy Belk Amazon JC Penney Kohl
A mother shops with her daughter for clothes at a store. .

Does the thought of Black Friday discounts and the shopping frenzy they promote make you cringe? There are three ways you can make Black Friday shopping more effective and pleasurable by following the guidance of these two new studies by WalletHub.

First, review the research; WalletHub analyzed over 4,300 deals from 13 of the biggest U.S. retailers’ 2024 Black Friday ad scans so you don't have to. The study revealed which stores have the deepest discounts and which shopping categories offer the best value this season. 

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