Black Friday: Australian shoppers tipped to spend more than $6bn in four-day sales period

Australia’s Black Friday sales are expected to account for more than a quarter of all holiday purchases as shoppers look for deals during the cost-of-living crisis. Photograph: Con Chronis/EPA

Retailers say Black Friday has gotten off to a strong start, with Australians tipped to spend a record amount as they seek savings during the cost-of-living crisis.

The Australian Retailers Association (ARA) has predicted shoppers will spend $6.36bn across the four days between Black Friday and Cyber Monday, up 3% from last year, according to their research in partnership with Roy Morgan.