Following a restructuring of the Bharatiya Janata Party’s (BJP) digital wing, the party has intensified its social media campaigning, increasingly employing violent memes and videos.
On August 27, the Karnataka unit of the BJP shared a meme featuring a clip from the film ‘KGF: Chapter 2’, in which the protagonist unleashes a barrage of gunfire on his opponents. In the meme, the shooters were depicted as the BJP’s state units, while the opponents were labeled ‘Dimagi Naxals’ — a term used by Prime Minister Narendra Modi during his Independence Day speech to describe individuals with a “Naxalite mindset”.
