BJP national general secretary C.T. Ravi on Monday said the party was gearing up to strengthen its position in the southern region of the country through “Mission Dakshin” programme.
Addressing a press conference in Bengaluru, the BJP functionary said the party national executive that concluded in Hyderabad on Sunday had discussed this. Under this, the party would make efforts to woo beneficiaries of the Central schemes cutting across caste and class in Southern States.
Prime Minister Narendra Modi had also proposed the concept of “Sneha Yatra” to reach out to people by creating awareness about various development schemes taken up, he said.
