“I know our country is in the right hands...Under the leadership of Narendra Modi ji, every person is trying to make it stronger,” read the caption of an Instagram post by influencer Sunil Minglani, with pictures of him posing with a gleeful union minister Piyush Goyal.
The influencer, who describes himself as a “stock market psychologist” and has 1.4 million YouTube subscribers and 2,14,000 followers on Instagram, saluted Goyal for his “honesty, dedication, and clarity of thought” in the post. But he was not the only one – similarly-worded posts heaping praise on the ruling dispensation popped up on Instagram late last month from around 50 social media influencers, each boasting millions of followers. This was preceded by the minister of consumer affairs’ meeting with some of the most popular Indian YouTubers on June 23 in Delhi.
