
VICTORIA, Seychelles, May 22, 2026 (GLOBE NEWSWIRE) -- Bitget, the world’s largest Universal Exchange (UEX), today launched its global Bitcoin Pizza Day 2026 brand campaign, Flip the Slice, centered around a new music video, The Infinite Flip. The campaign flips skeptics’ “crypto is dead” claim into a catchy, tongue-in-cheek anthem.
The campaign’s core theme features a transition from a single moment of irony - “Flip the Slice” - to an endless cultural loop, “The Infinite Flip”. “Flip the Slice” captures crypto’s instinct to take a specific event - a market crash, a viral “crypto is dead” headline, or a meme trend, and flip it into momentum. The Infinite Flip takes that idea and stretches it across cycles: crypto has been declared “dead” hundreds of times, yet each so‑called death functions less as an endpoint and more as a reset, a stress test, and ultimately fuel for the next comeback. The flip is represented by how the community reframes every so-called “death” as the starting line for the next chapter.
The music video brings this to life by pairing every crash with recovery, shifting from pixelated Bitcoin art to modern DeFi dashboards, and ending each “death” scene with a new trend rising. It features market milestones like Bitcoin’s all‑time highs above $120,000, alongside cycles of bear markets, bull runs, and dancing cartoon characters that pop in and out with every market swing.