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Fortune

Prarthana Prakash

Luxury brands embrace cryptocurrency as Bitcoin surges from Trump’s election

Crypto Luxury Bitcoin Ferrari Donald Trump Gucci FarFetch

Shoppers at New Bond Street in London, U.K. (Credit: Betty Laura Zapata—Bloomberg/Getty Images)

Bitcoin has been on a dream run since Donald Trump was elected the next U.S. president, driving the cryptocurrency to record highs day after day. The big rally has piqued the interest of luxury brands, who are now looking to offer crypto as a form of payment.

The price of Bitcoin crossed the $100,000 mark earlier this month and is on an upward trajectory to $110,000 in anticipation of Trump’s pro-crypto policies.

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