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Fortune
Fortune
Jack Kubinec

Bitcoin drives back toward $80K—but one billionaire may be fueling much of the rally

Strategy co-founder and executive chairman Michael Saylor speaks during the Bitcoin 2025 conference in Las Vegas (Credit: Ronda Churchill—Bloomberg/Getty Images)

Bitcoin’s price has climbed roughly 15% over the past month, and crossed above $79,000 over the weekend. The oldest cryptocurrency is now sitting at around $77,000, which is the highest the token has traded since an early February selloff, but it’s unclear how durable this latest rally will prove to be.

Markets more broadly have enjoyed a bullish April, with the S&P 500 enjoying a nearly 9% gain, but Bitcoin investors may have gotten an extra boost thanks to billionaire Michael Saylor. His firm, Strategy, has a business based around acquiring Bitcoin, with Saylor using his outsize social media presence to post memes exhorting others to do the same.  

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