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The Guardian - UK
The Guardian - UK
Sport
Paul MacInnes

Birmingham’s Wagner urges EFL to sign single global broadcast deal

Tom Wagner (left) with Tom Brady at St Andrew’s.
Tom Wagner (left) with Tom Brady at St Andrew’s. Photograph: Mike Egerton/PA

The Birmingham City co-owner Tom Wagner has said the EFL should sign a single global broadcast deal to grow the competition and showcase its “giant underdog mentality” to the world.

Wagner, who led a consortium of investors that included the NFL legend Tom Brady in taking over Birmingham in 2023, argues the Football League should concentrate on growing its revenues and audience rather than focusing on a redistribution deal with the Premier League, which has stalled for two years despite government pressure.

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