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Birmingham Post
Birmingham Post
Business
Tamlyn Jones

Birmingham PR agency bans influencers who alter appearance in photos

A Birmingham PR agency says it no longer wants to work with social media influencers who use filters to change the appearance of their face or body in photographs.

City centre-based Liquid said anyone hoping to work with the firm would have to undergo an "audit" and would only be allowed to change elements of a photo such as brightness and exposure.

The agency has made the pledge following a recently introduced law in the UK which forces influencers and brand spokespeople to disclose edited content to consumers.

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