A £12 million arts and cultural festival which ran alongside last year's Birmingham Commonwealth Games added £100 million to the region's economy during its run, according to new research published today.
Birmingham 2022 Festival started in March and lasted for six months, featuring a host of different events and was claimed to be the biggest celebration of creativity ever in the region and the largest cultural programme in the games' history.
No fewer than nine independent reports have now been published by a group of different consultancies and other bodies which assess both the economic and cultural impact of the festival and what can be learnt from it. Among its key findings are that it reached an audience of more than 2.46 million people, featured more than 41,000 participants, worked with 993 different organisations, had a workforce of 4,954 creative staff and freelancers and 1,315 volunteers.
