The fall of 2023 might seem like a poor time for Birkenstock, a company known for its casual sandals, to go public. Two years of soaring inflation have dampened consumers’ willingness to splurge on clothes and shoes, while the post-Labor Day return to the office after the pandemic means many white-collar workers must give up on dressing like couch potatoes.
But maybe Birkenstock knows something we don’t. Indeed, the shoemaker’s securities filing for a high-profile initial public offering, made public this week, singles out one factor that will drive it forward: Feminism. It lists the “Breakthrough of Modern Feminism” as a “consumer megatrend” in its favor.
