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Where even the faintest aroma of a pumpkin spice latte signals the presence of a Millennial, so too do matcha lattes of varying brightly hued flavour profiles serve as a symbol of Gen Z.
Whether you’re strolling down the streets of trendy Shoreditch or marvelling at shop windows in Marylebone, one thing’s for sure: you’ll come across more than one chic spot offering a variety of matcha-flavoured goods.
