Yesterday's cryptic Mass Effect tease revealed precious little about what we can actually expect from the upcoming sequel, but it did make one thing very clear for me: BioWare really doesn't understand what a mess it's currently in.
A complex ARG, an ominous countdown, and not one but three thin clips in lieu of an actual trailer or announcement; this is the kind of teasing of your fanbase you can do when you're flying high, when anticipation is it at its peak and it can be taken for granted that you've got something special cooking. This is Rockstar-announcing-GTA-6 behaviour. It's the kind of thing FromSoftware could get away with when they reveal the Elden Ring DLC. It's what you do when you're taking your victory lap.
