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International Business Times UK

Vinay Patel

Bing's Sub-Par Search Quality May Have Cost Microsoft A Lucrative Sale To Apple In 2018

Apple Bing Microsoft Google Eddy Cue Vinay Patel

Google claims Microsoft tried selling Bing search engine to Apple in 2018. (Credit: Wikimedia Commons)

Google, in a recent court filing, revealed that Microsoft offered to sell its Bing search engine to Apple in 2018, but the deal wasn't accepted due to concerns about Bing's search quality.

The documents, which are part of Google's filings, indicated that Microsoft made several attempts to encourage Apple to make Bing the default search engine for its Safari browser. Much to the software giant's chagrin, Apple reportedly refused the offer citing concerns about Bing's search quality compared to Google.

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