There are a lot of nuanced strategies to modern brand marketing and corporate public image, but perhaps the single easiest one to remember is, “Don’t make yourselves out to be a bunch of Nazis.” Alas, Binance’s design team apparently never heard about that tried-and-true approach, judging from their recent, short-lived social media update.
Earlier today — that is to say, April 20... that is to say, Adolf Hitler’s birthday — one of the world’s largest cryptocurrency exchanges debuted a new Twitter emoji likely meant to reference Buddhist and Hindu religious traditions. Unfortunately, the aforementioned genocidal maniac and his thugs got ahold of that symbol back in 1920, forever tainting its previously pious associations.
