LOS ANGELES — Comedian Billy Eichner is continuing to advocate for his new rom-com, “Bros,” after its meager box office showing this weekend and has vowed to keep tweeting about the film to spite haters.
The “Billy on the Street” alum, who co-wrote and stars in the historic Universal Pictures comedy, has campaigned relentlessly for the positively reviewed film. And he didn’t let up, even after it underperformed in North American markets during its opening weekend, debuting far lower than the studio estimated. The Nicholas Stoller-directed and Judd Apatow-produced movie, which cost about $22 million to make, landed in fourth place this weekend with $4.8 million, about half of its projected tracking, according to Variety.
“Box office, as we all know, has absolutely nothing to do with the quality of a movie. And tweeting about a movie you haven’t actually seen is meaningless. That’s just twitter b—. The majority of people who see Bros really love it! Go check it out and see for yourself!” he tweeted Monday.
