Earlier this month, American comedian and actor Billy Eichner found himself at the centre of a social media storm.
He had suggested that his new movie, Bros – a raunchy, R-rated romantic comedy about the roller-coaster relationship between two gay men – had underperformed at the US box office because straight audiences didn't show up in sufficient numbers.
His remarks prompted a deluge of counter-theories, criticism and (sadly predictable) homophobia.