If Reykjavik is forged from ice and fire and Stavanger made from oil and gas, then Billund is a town built from bricks. Of the 6,600-odd residents here, two-thirds work for toy manufacturer Lego and the town is as indebted to the dinky plastic blocks as Orlando is to Mickey Mouse.
This is a place where smiley yellow faces greet you in hotels, restaurants and museums, and life-size Lego characters appear at the baggage carousel before you’ve even left the airport. The pint-sized Danish town isn’t a one-size-fits-all sort of place: step through the wardrobe and this self-proclaimed Capital of Children is a family friendly holiday Valhalla, with theme and water parks, treetop adventure playgrounds and Viking lore galore.
