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Fortune
Fortune
Aden Ikram

Billionaires, celebrities, and CEOs like Bob Iger are investing in U.S. soccer—and the beautiful game’s American gold rush is just beginning

MLS United States Bob Iger Soccer Inter Miami CF Lionel Messi America LAFC Cristiano Ronaldo Gold
(Credit: CHRIS ARJOON - AFP - Getty Images)

With private equity poised to unleash a flood of institutional funds across pro sports, individual billionaires, CEOs, and Hollywood and sports celebrities are racing against them, time, and each other to cash in on the next gold rush in sports: U.S. soccer.

For decades, U.S. soccer franchises had taken a backseat to other major league teams. That’s all changing with Major League Soccer (MLS) becoming America's fastest-growing pro sports league.

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