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The Guardian - UK
The Guardian - UK
Sport
Barney Ronay

Billionaires and banter wars: modern football’s script is stuck on repeat

Illustration of a person in suit and tie with a football for a head.

Admit it, when Erik ten Hag walked out holding a microphone after Manchester United’s final home game on Wednesday night you also thought he was going to start saying things like “Your job now is to support the new manager”, before marching off to write books containing anecdotes about Richard Branson.

In the event the most notable part of Ten Hag’s speech was how convincing he is when he frowns into a mic and says things. Ten Hag could stab himself in the eye with a kebab skewer and stand there in the centre circle, kebab skewer pyoing-ing up and down, explaining why this is actually a really good thing and a sign of genuine progress and you’d think, yeah, kebab-skewer-eye-guy really is on to something. He just needs time. Maybe with patience and a proper process he can stab himself in the other eye too.

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