Mark Cuban has never been shy about money. He sold Broadcast.com to Yahoo for $5.7 billion, spent two decades as one of the loudest owners in the NBA, and built a second act telling anyone who would listen how to get rich.
So it was notable when, pressed on whether his generic-drug company Cost Plus Drugs was really a charitable exercise, Cuban rejected the premise… and then rejected the goal most people assume every billionaire shares. “Well, I could make more money,” Cuban said during a WIRED interview, noting that Cost Plus is structured as a public benefit corporation. “But how much f*cking money do I need? You know, I’m not trying to land on Mars.” He added, unprompted: “And not to take anything away from [Elon Musk] for trying. More power to [him].”
