In an era where pop’s finest tease upcoming albums for months, trailing them with single after single to build up the excitement, the ramping up towards Billie Eilish’s third album feels a little different.
In place of sprawling anthology records that go racing well past the 20-track mark (cough cough: Taylor Swift and Beyoncé) Eilish’s new record, Hit Me Hard and Soft clocks in at a succinct 10 tracks, and was announced just six weeks before its May 17 release date.
