Maggie Baird, mother to global music sensations Billie Eilish and Finneas, champions a plant-based lifestyle, with her vegan cinnamon rolls a firm family favourite. Her commitment to ditching meat stems from a deeply personal "trifecta of reasons," as she puts it.
Baird's journey began with a profound connection to animals, evolving as she grasped the environmental toll of animal agriculture. Further motivation came from a family history of heart disease, tragically claiming her mother at just 57. In 2020, she channelled this passion into founding Support + Feed, a non-profit dedicated to fostering a climate-friendly food system and distributing plant-based meals to those in need.