I have never been one to camp out at the barrier, but the screams when Billie Eilish walks on stage in Shoreditch give me a sense of what being in the front row to her shows might be like. The alt pop star, 23, has just arrived in London ahead of a six-night run at the O2 for her Hit Me Hard And Soft Tour. First stop, making an appearance at her merch pop-up store in east London.
A hundred lucky American Express cardholders (and their daughters) are in attendance under railway arches, the blue lighting giving the room an underwater glow. Eilish is fresh faced and quippy, despite the six hour train journey down from Glasgow she’s just undertaken. “It was beautiful, be-yooo-tiful,” she insists in her California accent. “I mean, I'm also a little Scottish, so it was kind of cool to be there.”
