A short video has resurfaced in which Bill Gates promotes Windows 95 with DirectX as a gaming platform set to eclipse DOS. The video is part of footage from an internal Microsoft ‘Judgment Day’ developer/gaming event. So far, so ordinary, but the typically meek Gates appears dressed in a trench coat and holding a shotgun, standing inside a Doom-style environment littered with demon carcasses. You can watch the video by expanding the tweet below.
When Microsoft wanted people to take Windows 95 seriously for gaming, they used DOOM.They made a promo where Bill Gates appeared in a trench coat inside the game world.Microsoft basically used hell demons to sell Windows. pic.twitter.com/lb1ST6peqYMay 26, 2026