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Sports Illustrated
Sports Illustrated
Sport
Stephen Douglas

Bill Belichick’s Book Lands on Best Sellers List After Relationship Drama

Bill Belichick ImagesBill Belichick NYT North Carolina Tar Heels
North Carolina Tar Heels new head coach Bill Belichick speaks to those attending his hiring announcement. | Jim Dedmon-Imagn Images

Bill Belichick may not reach No. 1 at all in 2025. The former New England Patriots coach took over a North Carolina Tar Heels program that went 6-7 last season and has now seen his book, "The Art of Winning," debut at No. 5 on the New York Times Best Sellers list this week, despite the incredible amount of attention his recent media tour has garnered.

Belichick, who spent many years in New England bristling at the media, did his best to promote the book with interviews like the one that went viral because of his girlfriend Jordon Hudson. Somehow this didn't result in book sales as Belichick was just the third best-selling Advice, How-to and Miscellaneous book of the week behind "The Wishbone Kitchen Cookbook" and "We Can Do Hard Things."

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