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Sports Illustrated
Sports Illustrated
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Stephen Douglas

Bill Belichick Makes Definitive Statement on Jordon Hudson’s Role With UNC Football

Bill Belichick jokes about his book being a big seller on Father's Day during a UNC press conference. | WRAL / YouTub

Bill Belichick conducted a press conference on Tuesday in an attempt to catch the local media up on the state of the North Carolina football program as the team heads into the summer months. Belichick opened his remarks with an observation about the decorative balloons in the room and later joked that he hoped his book would be a big seller on Father's Day.

Belichick told the media that his book was a "personal venture" that he had gotten involved with when he wasn't coaching in 2024 and explained that there's always noise out there. A few minutes later he was asked point-blank whether his girlfriend, Jordon Hudson, who was front and center on his book tour, would be on the sideline during games this season.

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