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TV Tech
TV Tech
Tom Butts

Biggest Events Deserve the Biggest Screens, IMAX Says

(Left to right): Greg Ciaccio and Vikram Arumilli, IMAX, and Rick Young, ​​​​​LTN. Shira Lazar, CEO of What’s Trending, with Soledad O’Brien, winner of the 2024 Insight Award.

The Olympics is the world’s biggest sporting event, so doesn’t it deserve to be shown on the world’s biggest screens? That was the subject of “Going for Gold: How IMAX Will Stream an Awe-Inspiring Viewing Experience for the Olympics Opening Ceremony” in the Connect Zone Theater yesterday. 

NBC’s 4K broadcast of the opening ceremony of the 2024 Paris Olympics will be simulcast live in more than 150 IMAX theaters nationwide in 5.1 audio on July 26. Rick Young, senior vice president, head of global products at LTN, led a discussion with IMAX representatives Greg Ciaccio, vice president, post production, Original Content and Image Capture, and Vikram Arumilli, senior vice president and general manager, Streaming and Consumer Technology, about the company’s work on the production. 

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