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Chicago Sun-Times
Chicago Sun-Times
Sport
Jeff Agrest

Big Ten positioned for big pay day — as in a billion per year — in next TV deals

Big Ten ESPN CBS Fox BTN
Big Ten commissioner Kevin Warren is spearheading the TV talks. The conference’s chancellors and presidents hired him hoping he can replicate his business success in the NFL. | Joe Robbins/Getty Images

To describe the Big Ten’s standing as it begins negotiations to sell its media rights, it feels appropriate to use football parlance: The conference has great field position and is driving for a certain touchdown.

The Big Ten’s contracts with Fox/BTN, ESPN/ABC and CBS expire after the 2022-23 seasons, and the networks are lining up again to seal new deals, with another suitor likely to join them. The conference is in an exclusive negotiating window with ESPN, but when time runs out, the action will heat up.

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