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Creative Bloq
Creative Bloq
Technology
Tom May

Big tech will pull the plug on free AI. Can creatives afford to pay?

Couple holding each others hand in a medical office and looking worried.

Remember when Netflix was eight dollars a month? Now it's nearly tripled in price, carved into ad-riddled tiers, while free-to-air TV has been gutted into unwatchable dreck. The streaming giants hooked us with cheap content, killed the free alternatives, then cranked up prices once we were trapped.

Well, I reckon we'll soon be watching the exact same playbook unfold with AI. Except this time, the stakes will be infinitely higher.

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