Looking for the perfect holiday gift? AI wants to help you.
In the past few weeks, OpenAI, Perplexity, Google, Amazon, and Walmart have launched a flurry of AI-powered shopping features, hoping this year’s holiday rush will flow—at least in part—through their new tools.
Between 15% and 30% of online shoppers are expected use generative AI to shop for holiday gifts this year, according to a new survey from Bain.
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