Big Tech Told To Identify AI Deepfakes Ahead Of EU Vote

EU parliamentary elections are taking place in the bloc's 27 member states on June 6-9 (Credit: AFP)

The EU called on Facebook, TikTok and other tech titans on Tuesday to crack down on deepfakes and other AI-generated content by using clear labels ahead of Europe-wide polls in June.

The recommendation is part of a raft of guidelines published under a landmark content law by the European Commission for digital giants to tackle risks to elections including disinformation.