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The Guardian - US
The Guardian - US
Business
Edward Helmore

Big tech boom or bust? Experts see signs of strength after wave of layoffs

Sundar Pichai, the chief executive of Google.
Sundar Pichai, the chief executive of Google. Photograph: Caroline Brehman/EPA

Will 2024 be a boom or a bust for big tech? By one estimate, there have been more than 7,500 layoffs in the sector since the start of the year – a dispersal of pink slips that many hoped would have ceased after the deep job cuts of 2023.

However, as the US’s big tech earnings season gets under way this week, some analysts are predicting strong numbers. This batch of quarterly financial results may show that the industry has cleared out its pandemic-era overhiring and reorganised itself around cloud computing and AI - necessitating cuts in sectors with less rosy prospects. Analysts keen on AI say we are at the start of a tech bull market.

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