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Bangkok Post
Bangkok Post
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Big tech back to real tech in 2023

A model takes a selfie backstage before the first designer-led AI 'Fashion X AI: Call For Young Talents 2022' fashion show in Hong Kong, China, on Dec 19. Reuters

The tech bubble has finally popped. Big Tech's expansion during the pandemic sparked a rush of over-hiring and preposterous valuations among tech startups, leading to a sharp correction at the end of 2022.

As reality sets in through this coming year, expect tech firms to cut back on their infamously generous perks and refocus -- I'm looking at you, Meta Platforms Inc -- on traditionally reliable business models like advertising and cloud computing.

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