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The Guardian - UK
The Guardian - UK
Environment
Ajit Niranjan

Big polluters targeting esports industry with advertising deals, report reveals

United States Andrew Simms Shell United Nations Oil
Prince Faisal bin Bandar bin Sultan al-Saud speaks into microphones while seated at a desk, with adverts behind including Aramco
The president of the Saudi Esports Federation, Prince Faisal bin Bandar bin Sultan al-Saud, gives a press conference during the opening ceremony of the 2024 Esports World Cup in Riyadh. Photograph: Anadolu/Getty Images

Oil companies, petrostates, airlines and carmakers are among the big polluters bombarding the esports industry with adverts, a study has found.

Esports, short for electronic sports, are competitive video games watched by spectators, with multiplayer games such as League of Legends and Defense of the Ancients 2 attracting peak viewer figures in the millions.

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