Sam Faiers, Binky Felstead, Lydia Bright and their families were among the guests who attended the LEGO Group’s Christmas launch event at the world’s biggest LEGO store in Leicester Square. Other guests who got into the festive spirit included Ashley James, Joe Sugg, James Buckley, Annie Mac and more.
Attendees and their loved ones celebrated the first festive event at the newly refurbished LEGO Store by getting hands on with a number of LEGO play experiences including making their own LEGO Minifigures and taking part in The LEGO Group’s annual Build to Give initiative - where LEGO fans from anywhere in the world can build a gift from LEGO bricks and upload it to social media with the hashtag #BuildtoGive. For each creation shared, the LEGO Group will donate a set to a child in need. This year’s ambition is to donate over 2m sets.
