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The Guardian - UK
The Guardian - UK
Business
Lisa O'Carroll in Brussels

Big Mac v Supermac’s: McDonald’s loses EU trademark fight

McDonald Supermac European Union ECJ Pat McDonagh United States Europe
Middle-aged man with glasses holding a burger while standing near a Supermac's food counter
Supermac’s founder, Pat McDonagh. The ECJ has ruled that McDonald’s can no longer trademark the name ‘Big Mac’ for chicken. Photograph: Supermac's

The small Irish takeaway chain Supermac’s has won a David v Goliath court battle with McDonald’s over the use of the Big Mac trademark, paving the way for it to open outlets across Europe.

The ruling also means the US-founded fast food multinational has lost the right to use the name “Big Mac” in the EU in relation to chicken burgers.

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