The founder of a luxury resortwear brand that “brings confidence and style without compromising on sustainability” says there is no reason why fashion can’t be green.
Isabelle Alexander founded In Capri in Nottinghamshire in 2020 after seeing that some swimwear brands were talking about sustainable fabrics but were failing to put in place sustainable business practices. With a background in fashion buying she also spotted that unsustainable business practices were hard for customers to spot – so decided to do something about it.
Isabelle – who does pretty much everything from designing her collections to managing sourcing and production, and overseeing the marketing and website – said that by personally sourcing all the components and working directly with suppliers she can guarantee a fully transparent supply chain.
