Nick Wilkinson, the chief executive of Dunelm, sounds relaxed as he talks about the latest plans for the business.
And he should be considering the out-of-town homewares retailer has had a record 2022 so far – and he sees no reason why long-term growth shouldn’t continue through Christmas and beyond.
As other retailers tighten their belts – Joules shares fell this week after talks of investment from Next came to nothing, while Asos warned about weak August sales with inflation weighing on shoppers’ minds – Dunelm said sales are up more than 40 per cent on pre-Covid 2019, at more than £1.5 billion.
