An ITV boss has said it is too early to confirm Big Brother's rumoured March return date.
Rumours surfaced today that ITV2's Big Brother would be returning much earlier than originally expected. Reports stated the reality series would air some time in March 2023 instead of the usual summer slot most fans expected.
As excitement built online, no official announcement was made by either ITV or Big Brother. The Liverpool Echo reached out to ITV's Head of Entertainment Programme Publicity to confirm the rumours but was told it could not yet be confirmed.